The Elegance of Tellagence in Social Media Marketing:

http://www.huffingtonpost.com/jure-klepic/the-elegance-of-tellagenc_b_2189152.html

This article discusses a new product that was rolled out to Twitter this fall. It discusses how just because you are 'liked' on Facebook or 'retweeted' on Twitter, this just means the person is in agreement or has interest and not necessarily that the person is going to take any action. The Tellagence product can analyze conversation relationships in social media. Meaning that they can look at the businesses goals and where they are looking to target. It evaluates where the business already is reaching and analyze where to go from there based on what others are talking about and who they are talking with. It boils down to marketing to the right people who will take action instead of just 'everybody'.

How To Measure the Success of Content Marketing:

http://searchenginewatch.com/article/2223884/How-to-Measure-the-Social-Success-of-Content-Marketing

This article discusses measuring the content of Facebook and Twitter. It covers onsite and offsite metrics. Onsite metrics would be things that are happening on your own site. Offsite metrics would be items related to your site that are not necessarily happening on your site. These can be measured by looking at engagement (communications, endorsements, distributions) and by exposure (reach # at a post level). This article also states that Facebook is much easier to measure than Twitter. Twitter is a much more manual process and it is very difficult to drill down to exactly how many people you may actually be reaching.

Take the Devil Out Your Social Media Marketing Details:

http://www.businessnewsdaily.com/3428-social-media-marketing-tool.html

This article discusses a product offered by a company called SumAll. SumAll's product lumps all key data sets together to form a unified view that eliminates data silos. This product is still in beta stages as the article states. Its basic service is free and can track most social media channels activities. They recently added Instagram to their services. They are able to track which pictures performed well and increased revenue.

To wrap it up....

Different metrics need to be measured to monitor the success of your social media. Event tracking tracks the behavior of website visitors by tracking the actions that they take. Identify which social actions generate the most traffic. There are programs available to see what posts generated the most quality clicks. Track the path of visitors on the site. This will prove the most valuable content and will aid in the decision when the time comes to update the site. There is social reporting available that lets you know what the visitors are sharing and where they are sharing it. Use of content analytics is important. This can show what the sites top content is, how often people visit and how long they stay. Real time alerts are available which helps to keep up with what is happening on the sites as well as bring awareness to any traffic spikes. Real time reporting is also available which reports activity as it is happening. There are many vendors that provide metric tools to measure a businesses social media marketing. Some come at a cost while others are free.  
 
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Target Corporation is the second largest discount retailer in the United States behind Walmart. They are headquartered out of Minneapolis, MN. Target effectively utilizes the following forms of social media: Facebook, Twitter, Pinterest, You Tube and a Mobile Application. 

Facebook:

As of 11/23/12, Target has 20,934,476 likes. They make at least one post per day, in which there were several a day the closer we got to Black Friday. The Facebook page has a Black Friday section where fans can go in and guess what products will be on sale on black Friday. Keeping them engaged and having fun! Another way the Facebook page is keeping the fans engaged is their 'Give with Target' section which encourages their fans to vote for schools. In turn, depending on the amount of votes, Target will provide the schools with gift cards. There are several sweepstakes where fans can win Target gift cards, which keeps things fun and rewarding if they win! The Wedding section advertises Target's wedding registry and has a URL to their wedding catalog. Overall, Facebook page is informational and fun, which will keep the fans coming back.

Twitter:

Target has 484,904 Twitter followers. They tweet a few times a day. They include items such as sales information, product information, reminders (for instance that they were open on Thanksgiving) and notifications (for example about their new Android app). They also tweet fun stuff for their followers such as sweepstakes information (which draws them over to their Facebook site) and trivia. I have also seen notes of thanks and congratulations. They cover the bases of providing information, engaging the customer and making it personal.

Pinterest:

Although Pinterest is a newer form of social media, I think Target has a good grasp on it. They currently have 17,527 followers. They keep their boards up to date, for example, they are ready for the holidays with several boards pertaining to Christmas and many items are 'pinned' daily across the boards.  They include informational and 'how to' content for their followers.

You Tube:

Target has 10,357 followers on You Tube. The content located out there is mostly commercials with some informational videos. I think this is their least beneficial form of social media. They could potentially add different informational videos by department promoting the different products sold in that department to make it a more useful form of social media.

Mobile Application:

I have to admit, I have this app on my iPad and do think it is very beneficial. This app will send text alerts that include deals and coupons that are sent directly to your smart device. Within the app you can find your local store, check the availability of products, refill a prescription. You can also look at the weeky ad. It includes a  bar scanner for pricing. You will also find daily deals here. This is a fantastic way of keeping their customers connected and making things very convenient for them which will draw them into your store.

To summarize it......

I think Target's goals are:

  • Keep customers updated on special deals -- Communicate with them
  • Keep customers engaged and coming back to their sites
  • Keep customers connected to them
  • Make it easy for customers - example: refill prescription via mobile app, get daily deals, check item availability
  • Advertise their products

I think Target's Customer's goals are:

  • Stay informed:
    • sales
    • new items
  • Win prizes & have fun
    • play the sweepstakes games for free gift cards
    • answer the trivia questions
I definitely feel that Target does a wonderful job addressing the customers goals in their social media marketing. They have very active Facebook and Twitter accounts. They do a great job in keeping their customers informed of any upcoming specials and sales with frequent posts. You are able to reach all of their social media channels from their main website as well as from each of the different channels. They make it very easy on their customers to be able to obtain product information, store location information, the latest weekly ad when they are on the go via their mobile app keeping the customer connected even while they are away from their computer. A very cool thing that I observed on Twitter on Black Friday was Target responding to their customers tweets. I thought that was very 'personal'. Which is definitely a thumbs up for how they handle their social media. They also are keeping their customers engaged and coming back with the sweepstakes that they have on Facebook and the other little fun things like trivia on Twitter.  Lastly, I especially enjoyed Target's Pinterest boards. They not only had a lot of product out there, but there was also a good amount of informational and 'how to' items pinned. So with this falls into the category of them not just pushing their products, but providing other helpful, meaningful content as well.  Overall, Target is doing it right!
 
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Subway has 38,121 locations throughout 99 countries. For their social media marketing campaign they effecitively utilize Facebook, Twitter and You Tube.

Facebook:

Subway's Facebook page has 18,180,621 likes as of today. Wow, that is impressive! SocialBakers list subway the #27 overall brand on Facebook according to kizata.com. Postings include advertising their specials, to fund raisers for certain causes, fun surveys and contests. Customer's can check out Freshbuzz which directs their customer to specials in their area and links to their other forms of social media. Customers can also read their news feed, check out events in the events section, watch videos, use The Flavorizor (to build their sandwich) and take polls from Facebook page. They do a great job of making the Facebook page attractive and keeping it current.

Twitter:

There are currently 818,428 Subway followers on Twitter. Tweets include responses to customer's questions, promotions of Subway products, customer service responses, congratulatory messages and contest announcements. Subway has a very active Twitter account with several tweets per day. I follow Subway on Twitter and feel that they do a good job at keeping the customer informed on specials and products. I have also seen Happy Birthday messages and congratulatory messages, which adds that extra personal touch that is all so important in any marketing venture.

You Tube:

As of today, there are 1,112 Subway You Tube subscribers with 13,786,859 views. The You Tube following seems to be the least active of the three types of social media marketing avenues that they utilize. From You Tube the customer can view the latest commercials and videos sponsored by Subway. The latest craze seems to be their commercials with "Todd" ~ yes, you have seen him, the adult with a child's voice. To improve the content posted to this site, if they added informational videos about nutrition and exercising they might be able to pick up another crowd of visitors since a big part of Subway is about eating right.  

To summarize it.....

From my perspective, I believe Subway's goals for social media marketing are:
  • Advertising their products
  • Communication with their customers
  • Keeping their customers informed
  • Engaging customers

I think Subway's customers goals are to gain information on Subway's menu items, obtain information on Subway's specials and to place orders online so that they are ready for pickup when they arrive at the location.

I truly believe that Subway does a fantastic job addressing the customers goals in their social media marketing. They have a very active Facebook page and Twitter account. They do a great job in keeping their customers informed of any upcoming specials with frequent posts as well as very inviting photos of what they are advertising. There is an area on their Facebook site that takes you to the Freshbuzz, which is an area where you enter your zip code and any local specials appear. Freshbuzz also includes links to Subway's You Tube site, an area to follow them on Twitter, another section where you can enter your email information so that you can receive emails with special offers. Twitter also addresses their customer's goals, they do tweet about their specials and their menu items which keeps the customer informed. From the Facebook main page, there is a link to Subway's website where all kinds of nutritional information is housed. The customer can locate nutrition information on all of their menu items as well as use the meal builder to construct their meal. From there the customer can also place their orders. The commercials on the You Tube site keep the customer informed as well.
 
This week's assignment was primarily focused around Twitter. You can follow me on Twitter at www.twitter.com/themillers15. However, I will admit, I am not a social media fan, so there probably won't be many Tweets from me!

Rank 3 Organizations using Twitter:

Three organizations that I followed for this assignment were Kohl's, Bath and Body Works and Starbucks. It's very difficult to determine who was at the top of my list between Kohl's and Bath and Body Works. They both do an outstanding job. Both of these companies Tweet regularly (several times a day). They are exceptional at advertising their sales and any promotions that are going on at the moment.  They definately don't let you forget that they exist. I guess if I had to pick one to be on top it would be Bath and Body Works. The only reason being that they add very 'pretty' pictures to their tweets where as Kohl's is more generic looking. Not nearly as attractive. As far as Starbuck's goes, they were definately in last place. I think I saw one tweet from them all week. Which really surprised me. I don't think that they were effective at all.

Guidelines for effective use of Twitter:

I think some good guidlines for effectively using Twitter would be: keep them simple and clear, tweet often, consider what you are posting prior to posting it, try to post some fun things that are not just marketing related and lastly interact with your followers!

Is Twitter for your organization?

In thinking about this, it is very difficult to come up with an organization that could not benefit from use of Twitter. The only thing I can come up with is a business where their clientele is of the older generation. I say this because a very low percent of older folks are not what is referred to as being 'connected'. The key to using any form of social media really is the connectivity factor. So I think what it boils down to is if you are in business, have a product to sell and your clients are 'connected' a business would be well suited for Twitter.
 
Other Social Network Platforms:

Yelp
According to Yelp's website: Yelp is an online urban city guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals in the know. Yelp is the fun and easy way to find, review and talk about what's great — and not so great — in your world. From a consumer perspective, this is a wonderful site. Being able to get reviews easily is excellant! I think Yelp has the potential to benefit or hurt a business depending on how well you do your 'thing' as a business. I think it can help a business greatly if they get really good reviews by consumers.

Pinterest
According to Wikipedia: Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. I think this could be very helpful from a marketing perspective because the consumer can see what other people have pinned, get ideas and go out and buy the products. I think the photo aspect of this concept is great. From a user perspective I think this is a great site to inspire people.

Foursquare
This is an app that is loaded to a smart device and uses the GPS functionality for your location. According to Foursquare themselves their users use Foursquare to share and save the places that they visit. When the user is trying to figure out what to do next, Foursquare gives you personalized recommendations and deals based on where the user, their friends, and people with similar tastes have been. Very beneficial to both consumer and the marketer. From a marketing perspective this app will draw business right to your door. From a consumer perspective, you can get deals from just 'checking in' to a location.
 

Should've Had a Tic Tac!

I think that this Tic Tac video is extremely effective. They are basically pointing out with this that bad breath kill somebody. If that doesn't make you want to freshen your breath, I am not sure what would! While watching this video, my interest was held because I was curious as to what exactly this was for.  I believe this was a good marketing video since it makes a clear point and it keeps the consumer in suspense making them hold out until the very end to find out exactly what it is for.

Coca-Cola = Happiness

Another effective video in my opinion! This video gives you a sense that if you drink Coca Cola happy times are upon you! Everybody in this video that gets a bottle of Coke or takes a drink of Coke or even comes up to the Coca Cola truck is just smiles all around. I can see where this feel good video would draw you in. It makes you happy, you feel good and you want to go out and buy Coke.  Very good campaign on their part!

TBS - Your daily dose of drama

This is very much like the Tic Tac video. You have no idea exactly what it is for, but it draws you in to keep watching it. The excitement of it just keeps your attention. TNT is giving you the idea that everything that they have on their network is just full of drama. It makes you think if you like drama, then this is the channel to be watching! I think it is extremely effecitive marketing on their part.

In summary, I believe a good marketing video has several qualities. First and most importantly, I believe it needs to keep your interest. Next, I believe keeping you in suspense is completely necessary! Then, I believe it needs to make you feel good. Feeling good makes you attracted to whatever it is that made you feel that way.  I think all three of these videos possess those qualities.
 

Effective Use of Facebook for Marketing

The 3 organizations I chose to rank are: Starbucks, BuzzBallz and Bath and Body Works. 

I ranked them as follows:

-Most effective: Bath & Body Works
-Middle: Starbucks
-Least effective: BuzzBallz

Bath & Body Works is just awesome. The fact alone that an option from their Facebook page is to set your own Facebook Cover Photo as your 'Signature Scent' is genius on their part. I just set my cover photo to their Paris Amour fragrance. So now every time I log on to my Facebook account I am reminded of Bath & Body Works and how much I love their products. When I did this it also added a few entries to my wall about doing this and actually promoting it to my friends. We all know how much time the population spends on Facebook, so to have a constant reminder out there would be extremely effective in my opinion. Nicely done Bath & Body Works! Also, it seems that their Facebook account is updated daily. They have excellent photo choices which draws me to them; I am sure I am not alone here. There is a section where you can see what type of events are going on, which could lure their customers into the stores or onto their website to shop. From a marketing perspective, I'd say this one is extremely effective.

The Starbucks Facebook page is good too. It does appear to be updated regularly. Looks like they have contests that go on; which I think is great to keep people interested. There are a good amount of photos which in my opinion is a good thing. Some of the photos made me want to go out and visit my nearest Starbuck's for one of my favorite drinks. Good thing for me is that I don't have one close ~ which in itself is odd since they seem to be on every street corner these days!! One thing I noticed in common with Bath & Body Works is Pinterest. There is a link to Pinterest on both Facebook pages. So it appears that they are keeping up with the times since Pinterest appears to be the 'up and coming' latest craze!

As far as BuzzBallz goes, they might as well not even have a Facebook account. Now, I clearly realize that this company is a much smaller scale company than the other two that I have rated. But It is apparent that they do not update their page at all. There is an 'About Us' section and a few photos. Really no presence at all.

Facebook vs. Google Plus from a business/marketing perspective:

Facebook has around 960 million users while Google Plus has around 153 million. Big difference in the size of each. This alone gives Facebook the upper hand from a marketing perspective. 

There tends to be a difference in the content between the two. Facebook tends to be more of 'whatever' and the Google Plus community tends to be more solid information. There is also a difference in the users. Facebook has every kind of user, while the typical user of Google Plus leans towards business professionals. So it would seem that both platforms do serve a purpose. It sounds as if Google Plus would be more of a platform for building relationships with business partners who can help each other, possibly as a lead exchange. While Facebook tends to be more of a 'get it in front of the customer quick & make them want it' platform.

Google Plus has an item called Circles, which makes it easy to separate content between your friends and your business acquaintances. In Facebook there is a way, but from what I understand it is not as easy as the Google Plus application. I would think that this would make it easier for the Google Plus'ers to direct their marketing content to their customers only vs. getting it to everybody you are connected with.

Google Plus has a video chat option which is called a 'Hangout'. You can have up to 10 people join a 'Hangout'. This could easily be used for product demonstrations. Facebook does not have a video chat option. So from a marketing perspective, this avenue would be difficult for Facebook to compete with.

http://businessonline360.com/facebook-vs-google-plus-marketing-perspective.html

http://marketing.about.com/od/socialmediamarketing/a/Google-Vs-Facebook-Whats-The-Difference.htm

http://infographicsmania.com/facebook-vs-google-plus-infographic/

http://seekingalpha.com/article/917761-google-vs-facebook-what-is-the-verdict-for-2012
 

Classmate blogs:

I have chosen two posts from my classmates blogs that I have found to be very informative and well written. The first one I chose was written by Alfred Zander and titled: Guidelines for Effective Social Media Marketing on September 8, 2012 during Week 2 of class. I feel that this post definitely captures the top 5 things that make for a successful social media 'campaign'. I especially liked the examples provided in the post. I feel that this post could really benefit somebody who is looking to start up the social media marketing side of their business. Very good information is provided in this blog!

http://doobers.com/wordpress/?p=12

The other post I chose was written by Dylan Green and titled: Planning to Plan, Under the Hood of Social Media Marketing on September 24, 2012 during Week 4 of class. I thought that this was a very good post because the items that Dylan lists in this post are exactly the items I think are important to think about as we head into our semester project. I will personally use this information. So I thank him for this useful information!

http://apisnectar.tumblr.com/post/32187984675/planning-to-plan-under-the-hood-of-social-media

Blogs about Social Media Marketing:

An interesting blog I found is written by Brian Solis, who is according to his blog, a digital analyst, sociologist, and futurist. I have found a few of his posts particularly interesting. The first one is titled: Why do customers use social media networks for customer service? Because they can. This article details the difference between traditional customers and how they obtain customer service and what Brian refers to as 'Connected Customers' and how they obtain customer service. We have essentially entered into a time where there are now more than one platform to get service from a company. A traditional customer will call or stop into the local store if they are needing assistance. Where as a 'Connected Customer' will most likely first announce to all of their friends on Facebook or Twitter that they are having an issue with a particular company or product, then attempt to get in touch with that company via Twitter, Facebook or the company's website for help. This blog provides information on how a company should re-think the future of their customer service. Since I do not consider myself to be a 'Connected Customer' this blog really made me stop and think about how this is truly a reality for companies now.  

http://www.briansolis.com/2012/10/why-do-customers-use-social-networks-for-customer-service-because-they-can/

Another great post by Brian Solis is titled: Are you connected with your new generation of customers.....Generation C? In this post he describes the new generation of customers out there - the generation that is not necessarily any certain age category - it is actually a lifestyle. The generation of your customers that are connected. In this post he discusses how businesses need to look forward into the future and how their customers are evolving. While there are still many traditional customers out there, those customers are evolving into the new Generation C and what this means to a company. Companies need to incorporate these customers into their plans and strategies in order to be successful in the future.

http://www.briansolis.com/2012/09/are-you-connecting-with-your-new-generation-of-customers-generation-c/

Blogs used for Marketing purposes:

Criteria I consider that makes a blog an effective marketing tool would be as follows: keep your blog up to date, post information that is useful to your customers, keep it relevant and make sure it is an interesting read so that your customers want to come back for more! 

Blog #1 - Starbucks:

http://mystarbucksidea.force.com/apex/ideaHome

I have rated the Starbuck's blog as an 'A'. The blog is definitely kept up to date, it is very interactive - the whole concept of the blog is to have their customers get involved by giving them ideas! That is a genius concept. There is even a section titled 'Ideas In Action' so that the customer can view what is in the works. Very cool blog in my opinion!

Blog # 2 - Whole Foods Market:

http://www.wholefoodsmarket.com/blog/whole-story/

The Whole Foods Market also earns an 'A'. This blog is filled with useful information for their customers. Each blog appears to contain something informative that would bring a customer into their store.  The posts are interesting and I can definitely see where a customer would want to visit this blog frequently based on it's content. It also appears to be kept up to date and it is neat and tidy.

Blog # 3 - Fiskars:

http://www.fiskateers.com/blog/

The Fiskars blog also earns an 'A' from me! This blog is FILLED with all kinds of information! The layout of the blog is very organized. It is updated regularly. The site visitors can also sign up to be a 'Fiskateer' which give the customer access to the entire Fiskars site. If I were a crafty individual, I would have signed up!
 
While perusing the Slideshare website as part of this week's assignement, I chose to look at several of the presentations that were considered to be their featured presentations. The one that grabbed me quickly was titled "Pinterest: How will it change social media?".

One day while sitting waiting for a class to start I had overheard two people chatting about this website and how great it was. While I made a mental note to check it out, I never did make it there. However, after looking at this presentation, I will certainly be checking it out!

http://www.slideshare.net/socialfresh/pinterest-how-will-it-change-social-media

The presentation was put together by a company called Social Fresh, which is a Social Media Marketing training company. Up until today I had no idea that there was a such a thing! The presentation does several things that agree with the information that Professor Zellers has provided for this class. Here are a few:

1.) Pinterest has identified their main users - which is 80% female!
2.) They have determined what makes Pinterest unique to other forms of social media.
3.) The items/subjects that are most poplular with their users has been identified.
4.) The company has tracked the patterns of their users to determine the times of the heaviest traffic - to potentially use this information in the future for promotions.
5.) They hold contests for their users which is important and could keep your customers returning.

As I sit here and review the semester project, to come up with a marketing plan for the LCCC Business Division website, I am having great difficulty coming up with anything to improve the assignement. I have looked through the project and compared it to some of the various sites I have vistited an previous notes that I have taken from assignments. I can't seem to come up with any form of improvement. I made a few notes, then went back to the assignment before posting my thoughts and found that those items were there. I think the semester project is well thought out and should prove to be an interesting assignment for those of us newbies to the field such as myself!
 
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Marshall McLuhan was a Canadian philosopher of communication theory who was way ahead of his time. He was born 7/21/11 and passed away 12/31/80. I am particularly amazed at the paragraph from his book published in 1962, The Gutenberg Galaxy, where he basically predicts the invention of the internet:

“The next medium, whatever it is — it may be the extension of consciousness — will include television as its content, not as its environment, and will transform television into an art form. A computer as a research and communication instrument could enhance retrieval, obsolesce mass library organization, retrieve the individual’s encyclopedic function and flip it into a private line to speedily tailored data of a saleable kind.”
 
(http://mcluhangalaxy.wordpress.com/2011/07/27/marshall-mcluhan-predicted-the-internet/)

Did I mention the year 1962! We did not even see the internet until the early 1990's, at least 10 years after his death.

Marshall McLuhan also came up with a tetrad of media effects. The tetrad looks at any technology's effect on society and divides them up into four categories. He viewed the four categories formed as questions:

  1. What does it enhance?
  2. What does it make obsolete?
  3. What does it retrieve that had been obsolesced earlier?
  4. What does it flip into when pushed to extremes?

http://www.collectionscanada.gc.ca/innis-mcluhan/030003-2030-e.html

When I think about this and apply it to social media and social media marketing, I come up with the following observations:

What does social media/social media marketing enhance? It enhances communication and speed. Things are done so much quicker via this method. A few clicks of a mouse, taps on some keys and you can communicate with tons of people in a matter of second.

What does it reverse? When it is pushed to its limits I think the reverse would be real people communicating with real people instead of via the internet, people going to actual stores to shop in, a direct experience instead of a virtual one.

What does it retrieve? From a personal perspective it retrieves connections between people who may have lost touch, from a marketing/business perspective it retrieves product information easily.

What does it obsolesce? To name a few things that become obsolete with social media/social media marketing we have: actual personal interaction, the need to go to a store, greeting cards or handwritten letters, the telephone.  




 
There are many things that a company should do to be effective and there are also many things that a company should not do.

Here are some of the things that I feel a company should do to be effective:

1.)  A company should make sure that they communicate with their customers. The company should not just 'push' their products. If a customer asks a question or makes a comment, the company should respond (the response should also be a timely one). This individualizes the communcation between the company and the customer.

2.)  A company should pay attention to their audience and use the forms of deilvery that would fit their clientele. A good recommendation that I found while researching this topic is for the company to watch their customers and their competitors and see where they tend to gravitate to.

3.) Fill your sites with information, industry news, reviews, videos (possibly how to's) or photos ~ anything that could be useful to your customer. This will keep the customer interested and coming back for more!

4.)  Keep things up to date! Don't let days go by without updating, answering questions, posting new information. If the site stays current, chances are you will hold your customers interest. Your site could end up being a daily pit stop for your customer.

5.)  Measure the efforts. The company should know where to put more effort and where to focus less by what you are getting out of it. The key is to not spin your wheels on something that is not working. You'll end up losing money in the end.

Now...on to a few things that a company should not do:

1.) A company not having adequate help to maintain the sites. Somebody needs to be there to maintain the sites, answer questions etc.

2.)  Don't ignore your followers/customers. Listen to them :)

3.)  Don't abandon your accounts, leave blank pages. This makes it appear that the company does not care. If this is the case, delete your accounts and have nothing. Having nothing looks better than an 'un-maintained' site.

4.)  Don't make it all about the sales pitch. You must give you customer something valuable as well. They appreciate that sort of thing!

The following sites were helpful in my research of what makes social media marketing effective:

http://www.business2community.com/social-media/5-philosophical-rules-for-effective-social-media-0230365

http://www.webadvantage.net/webadblog/10-keys-to-more-effective-social-media-marketing-3200

http://www.webadvantage.net/webadblog/top-10-scariest-social-media-marketing-sins-2862

    Author

    Holly M. is a part time student at LCCC taking a social media marketing class.

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